Press Release: Retail Revolution Podcast

Retail Revolution is a new podcast series based in New York City which delves into fashion retail, it’s current systems and new systems, in order to create a better and more sustainable future. Produced by Joshua Williams and hosted by Christopher Lacy, the Retail Revolution podcast features in-depth conversations with experts in omni-channel retailing with myriad perspectives: technology, consumer engagement, data analytics, merchandising and more. Expert guests include Ron Thurston, Vice President of Stores, Intermix; Meisha Brown, Vice President of Department Stores for Kering Eyewear; Brandon Roe, marketer and author of Why Fashion Brands Die; and Noam Levavi, Chief Executive Officer of ByondXR.

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Building Brand Values Virtually

In May 2020, Joshua Williams shared his insights on brand building in special livestream event in partnership with WindowsWear. This is the transcript.

What really is education and how can we think about that in terms of brand values, beyond just going to college: taking a class, reading a book, and so on. Really, at the core of education is sort of ongoing personal development and learning things or sort of expanding our knowledge base so that we have the tools that we need to, to make better decisions, to know how to interact. And obviously in this kind of time of crisis, this is come to the forefront. in addition, I think that education from my perspective as a professor is not just about what you learn or it's about how you learn and who you learn with.

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Education, insights Education, insights

Teaching During Lockdown: Transition to Online Learning

In our quest of understanding more about teaching during lockdown and how different educational institutions and their teachers transitioned to online learning we stumbled upon Parsons School of Design, New York. And so we wondered. How does a prestigious design institution handle online learning?

Luckily, Joshua Williams, Assistant Professor Of Fashion Management was kind enough to give us some very insightful information.

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MPS Fashion Management Course Pivots to Online Learning, Complete with New Podcast and Experts

For “Retailing and Service Design,” the final 5-week course in the MPS Fashion Management program in the School of Fashion at Parsons School of Design, professors Joshua Williams and Christopher Lacy had always planned to teach students about retail from an omnichannel perspective in order to help them find spaces to innovate after graduation. The current global health crisis has forced them to alter the curriculum, which now includes lecture videos, a weekly online seminar, and a podcast, “Retail Revolution,” where they interview experts about the impacts of Covid-19. 

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Podcasts, A Corporate Opportunity

Externally, companies are struggling to figure out how to connect with the changing marketplace. Millennials, as well as Gen Z customers, are no longer responding to the traditional “one size fits all” marketing efforts of the past. They want to feel as if they’re connecting with each brand and service they choose, one-on-one. They require more personalization as well a sense of authenticity and transparency when engaging with a brand. What’s more, they seek brands that share their values and offer a sense of community.

Podcasts are an opportunity to connect, engage and energize employees.

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