Communicating via Corporate Podcasts
In this time of social unrest, corporations must create new channels of communication to authentically engage in conversations with employees and customers. Podcasts offer an intimate, conversational format wherein ideas can be shared, and values can be transmitted. Fashion Consort can help companies develop podcast strategies and content.
Transition in a Time of Crisis
As the host of a podcast called Transition of Style, a queer-focused podcast that discusses the intersection between gender identity and personal style, I rely on connecting with my guests one-on-one, so that we can engage in an authentic, heartfelt exchange. My goal is to create a space where they feel comfortable and at ease, where they can share intimate details and sometimes very painful experiences, all while knowing they’ll be supported and not judged in any way.
Podcasts, A Corporate Opportunity
Externally, companies are struggling to figure out how to connect with the changing marketplace. Millennials, as well as Gen Z customers, are no longer responding to the traditional “one size fits all” marketing efforts of the past. They want to feel as if they’re connecting with each brand and service they choose, one-on-one. They require more personalization as well a sense of authenticity and transparency when engaging with a brand. What’s more, they seek brands that share their values and offer a sense of community.
Podcasts are an opportunity to connect, engage and energize employees.