Samata Pattinson focuses on the real need to be more inclusive and thoughtful when it comes to discussing and implementing sustainability. She shares examples of how practitioners and customers can alike can be more conscious in their decisions.

A dynamic and driven sustainability advocate and CEO. Samata is an early adopter of the sustainability conversation, and has been steering Red Carpet Green Dress since 2011, joining the company initially as Campaign Director, progressing to Vice President, before being named CEO in 2019.

Samata's vision for Red Carpet Green Dress focuses on the longstanding exclusive partnership with The Academy, ongoing eco-collaborations creating accessible sustainable products for the global earth community with impact brands, sustainable retail, education with a focus on youth, the creation of educational and entertaining digital content, alongside the expansion of RCGD's global presence with a focus on emerging markets and manufacturing.

Within and outside of her work with RCGD, Samata is passionate about creating accessible sustainable design tools for the everyday citizen, to connect the dots between personal impact and the cultural lens. 

Learn more: LinkedIn | Red Carpet Green Dress

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer:Fashion Consort

Follow the podcast on Instagram: @RetailRevolutionPodcast